Assign. 1 - Q1

As a leading retail outlet in the world, Walmart aims to provide a wide range of grocery at a low price and in a convenient way.

To ensure the stable stock supply to consumers, RFID helps Walmart to control the stock flow efficiently. Cooperating with her suppliers, the products are tracked wherever they are in the supply chain. The stock status can be checked through scanning the RFID tag so the operators can ensure sufficient products delivered on time to the right store. Keeping an accurate quantity of stock in warehouse also lower the storing cost. Consumers therefore can get what they want at a reasonable price in Walmart.

Nowadays, online shopping is convenient to consumers when they can shop what they want anytime at home. Walmart’s customers buy grocery through the internet with an online account. Once the customer confirms the purchase, the order is tracked through the internet anytime and anywhere.

Walmart also gather customers’ information when they sign up a new account. Every purchase details will be recorded to the database then the marketer study what and how the customers buy. Promotion message therefore can be distributed to the target customers efficiently.